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    Botox & Dysport · October 15, 2026

    How many units of Botox do you need?

    Real numbers from more than 3,000 Botox and Dysport treatments across Plump's six clinics, May–September 2026.

    By Plump

    3 minute read

    The short answer

    Real numbers from more than 3,000 Botox and Dysport treatments across Plump's six clinics, May–September 2026.

    "How many units?" is the first question almost everyone asks, and the honest answer is: it depends on your face. Muscle strength, the look you want and how long you want it to last all change the dose. But you don't have to go in blind. Here's what our clients actually receive.

    The short answer

    For a full upper face (forehead, frown lines and crow's feet), most Plump clients get 40–52 units. The most common full-face dose we give is 52 units. Many first-timers start with two areas, often around 36 units.

    Typical units by area

    AreaTypical doseMost clients getPrice at $16/unit
    Frown lines16 units14–18$256
    Forehead14 units12–16$224
    Crow's feet16 units12–20$256
    Brow lift8 units6–8$128
    Masseter32 units28–40$512
    Lip flip6 units5–6$96
    Mouth corners (DAO)4 units4–6$64
    Chin6 units4–6$96
    Bunny lines4 units4–8$64
    Jawline16 units12–20$256
    Gummy smile6 units4–9$96

    "Typical" is the median dose; "most clients get" is the middle half of treatments.

    Why your dose might be different

    • Stronger muscles need more. Men and people who frown or squint a lot often sit at the top of the range.
    • Forehead and frown lines work as a pair. Treating the forehead alone can make brows feel heavy, so most people do both.
    • Masseter is its own category. Jaw slimming and clenching use far more units (28–40) because it's a large muscle.
    • Dysport is dosed differently. It takes more units than Botox for the same effect, so compare prices per treatment, not per unit.

    What it costs at Plump

    $16 per unit at every location · Save $75 on 50+ units · Members save 10% · $375 visit minimum

    A typical full upper face (52 units) is $757, or $681 for members.

    The bottom line

    Your injector will set your dose after looking at how your face moves, starting conservative. If you want a little more, you can come back for a touch-up at two weeks.

    Frequently asked

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